Work
Strategy, analytics, and systems built around business outcomes.
A collection of marketing strategy, analytics, media planning, and growth projects demonstrating how I approach business problems, evaluate performance, and turn data into action.
Featured Case Study
Integrated Media Strategy
$25M Media Strategy
An executive-level planning exercise demonstrating media allocation, revenue forecasting, performance measurement, and optimization across digital and traditional channels.
View Full Case Study →Media Budget
$25M
Channels
8+
Media
Digital + Offline
Focus
Growth
Selected Work
Systems behind the strategy.
Marketing Technology
Marketing Intelligence Platform
A decision-support platform designed to analyze cross-channel marketing performance, compare periods, identify performance issues, and surface prioritized recommendations.
Live Case Study
Building Anthony Digital PMP
An ongoing experiment documenting the process of building a digital brand from scratch through website development, analytics implementation, paid media, content, lead generation, and conversion optimization.
Ongoing Case Study
Analytics & Reporting
Executive Performance Reporting
Cross-channel reporting frameworks designed to connect media investment with revenue, customer acquisition, efficiency, and actionable performance insights.
Marketing Operations
Performance & Process Systems
Structured workflows for campaign governance, reporting, optimization, documentation, and repeatable marketing operations.
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