About
Strategy, execution, analytics, and operations under one roof.
I help businesses connect paid media, analytics, reporting, and marketing operations into a clearer growth system.
My approach goes beyond clicks and impressions. I look at how marketing investment connects to customer acquisition, revenue, lead quality, conversion, and the broader business outcome.
My background spans operations, technology, advertising, media, analytics, and growth marketing. That gives me a broader view of how marketing fits into the business as a whole.
Experience
Experience across growth, media, analytics, technology, and operations.
Growth Marketing
Lectric eBikes
Supported multi-channel growth marketing across paid search, paid social, emerging media, analytics, attribution, reporting, audience strategy, and campaign optimization.
Media & Client Strategy
Aspen Digital Marketing
Led media buying and client strategy while helping build marketing processes, campaign operations, reporting systems, and performance-focused client programs.
Digital Advertising
TTEC / Meta
Worked with advertisers on Meta campaign strategy, optimization, platform adoption, and performance improvement.