Anthony Digital PMP
Marketing Intelligence Platform
Turning cross-channel marketing data into executive insights, performance diagnostics, and actionable growth recommendations.
Portfolio demonstration using simulated business and marketing performance data.
Marketing Health
82
/ 100
Healthy
Overall performance is strong, with emerging pressure on new-customer acquisition efficiency.
Executive Assessment
Revenue growth is outpacing spend, but acquisition quality is weakening.
Revenue increased faster than advertising spend during the selected period, improving overall marketing efficiency. However, new-customer volume softened while nCAC remained elevated, suggesting that growth is being supported more heavily by returning customers or stronger revenue per customer than by improved acquisition.
Revenue
$487K
+14.2%
Ad Spend
$126K
+8.1%
New Customers
1,842
-3.4%
nCAC
$68
+11.9%
MER
3.87x
+5.6%
New Users
4,218
+18.1%
Clickbacks
724
+22.6%
Conversion Rate
4.8%
-6.2%
Marketing Assessment
What the data is telling you
What's Working
Revenue efficiency is improving
Revenue increased faster than advertising spend during the selected period. New-user traffic and clickbacks also increased, suggesting marketing activity is continuing to generate demand.
Concerns
New-customer efficiency is weakening
New-customer volume declined while nCAC increased. Overall revenue growth may therefore be masking deterioration in customer acquisition.
Top Opportunity
Expand efficient new-customer acquisition
Identify campaigns generating high-quality first-time customers and determine whether additional budget can be shifted toward those acquisition sources without materially increasing nCAC.
Priority Investigation
Why are more visitors producing fewer new customers?
New-user traffic increased while new-customer volume declined. Investigate landing-page performance, traffic quality, channel mix, offer changes, and post-click conversion behavior.
Recommended Actions
01
Review new-customer performance by channel and campaign.
02
Investigate the decline in post-click conversion.
03
Analyze clickbacks before reducing upper-funnel investment.
Do Not Change Yet
Don't cut prospecting solely because immediate conversion weakened.
Clickbacks increased 22.6%. Before materially reducing prospecting investment, determine whether those campaigns are contributing to customers who return and convert through another channel.
Channel Performance
Where performance is actually coming from
Strongest Channel
Microsoft Ads
Microsoft Ads has the strongest direct ROAS in the current period. Before increasing budget, confirm available scale and whether the additional volume continues to produce new customers at an acceptable acquisition cost.
Needs Investigation
TikTok Ads
TikTok has the weakest direct ROAS, but it should not be reduced based on platform efficiency alone. Review clickbacks, new-user behavior, assisted demand, and downstream conversions before reallocating spend.
Performance Trend
Current period vs comparison period
W1
W2
W3
W4
W5
W6
W7
W8
Revenue Change
+14.2%
Spend Change
+8.1%
Efficiency Change
+5.6%
About This Platform
From marketing data to executive decisions.
Executive Reporting
Structured KPI reporting across revenue, spend, acquisition, efficiency, and channel performance.
Performance Diagnostics
Logic designed to surface strengths, concerns, opportunities, and areas requiring deeper investigation.
Comparison Framework
Flexible period-over-period analysis including previous period, month, year, and custom comparisons.
Decision Support
Executive assessments and prioritized recommendations designed to turn performance data into action.
I designed this marketing intelligence platform to demonstrate how fragmented cross-channel performance data can be transformed into a structured executive view of growth, acquisition efficiency, and marketing performance.
The system moves beyond reporting metrics by identifying performance signals, highlighting areas that require investigation, and translating marketing data into prioritized recommendations that support faster, more informed decisions.
Portfolio demonstration built with simulated marketing data.